About this item
- Taco Bell® is the national leader in Mexican-Inspired Quick Serve Restaurants.
- Our menu specializes in creative and craveable items at an unbeatable value, including the famous Doritos® Locos Tacos, Crunchwrap Supreme®, and Mountain Dew® Baja Blast®!
- Whether you’re looking to get the day started right with a Breakfast Crunchwrap and Cinnabon Delights® or satisfying a late night craving, it is never a bad time to Live Más® at Taco Bell®!
Taco Bell is an American chain of fast food restaurants based out of Irvine, California and a subsidiary of Yum! Brands, Inc. The restaurants serve a variety of Tex-Mex foods that include tacos, burritos, quesadillas, nachos, novelty and specialty items, and a variety of "value menu" items.
In 1954, before Glen Bell created Taco Bell, he started Bell's Drive-In and Taco Tia in the San Bernardino area. In 1967, Taco Bell's 100th restaurant opens at 400 South Brookhurst in Anaheim. In 1978, Glen sold 868 Taco Bell restaurants to PepsiCo Inc., and became PepsiCo shareholder. In 1990, Taco Bell launches the new 59¢-79¢-99¢ value initiative. As of 2018, Taco Bell serves more than 2 billion customers each year at 7,000 restaurants, more than 80 percent of which are owned and operated by independent franchisees and licensees.